Fathom is a clean, privacy-respecting analytics tool. Pulse matches its privacy stance and adds AI action plans, behavioural intelligence, and conversion optimisation on top.
| Feature | Pulse | Fathom |
|---|---|---|
| Privacy-first (no cookies) | ||
| No consent banner needed | ||
| GDPR compliant by design | ||
| AI-powered recommendations | ||
| AI action plans | ||
| Scroll depth tracking | ||
| Rage click detection | ||
| Funnel analysis | ||
| Form friction analysis | ||
| Element-level tracking | ||
| Exit intent detection | ||
| Agent JSON export | ||
| Event tracking | ||
| Weekly AI reports | ||
| Cloud-hosted | AWS | EU data centres |
Fathom shows you clean, simple stats. Pulse goes further by telling you exactly what's wrong with your site's UX and how to fix it.
Click tracking, rage click detection, scroll depth, form abandonment, exit intent — Pulse captures the behaviour behind the numbers.
Every week, Pulse's AI reviews your behavioural data and delivers a prioritised list of changes ranked by conversion impact.
Define multi-step funnels and see exactly where users drop off — with AI-suggested fixes for each step.
Start your 14-day free trial. Setup takes under 5 minutes. No credit card required.
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