Skip to content
Comparison

Pulse vs Google Analytics

Google Analytics is powerful but complex, privacy-invasive, and never tells you what to fix. Pulse gives you actionable intelligence without the privacy liability.

FeaturePulseGoogle Analytics
Privacy-first (no cookies)
No consent banner needed
GDPR compliant by design
Requires config
AI-powered recommendations
AI action plans
Scroll depth tracking
Limited
Rage click detection
Funnel analysis
Form friction analysis
Element-level tracking
Tracker size
< 8KB
~45KB
Core Web Vitals impact
None
Moderate
Data stored in AWS (ap-southeast-1)
Google's servers
Readable tracker source
Setup time
< 5 min
30+ min

Why teams switch from Google Analytics

No more consent banners

Pulse doesn't use cookies or collect personal data. You can remove your cookie consent banner entirely — improving UX and reducing bounce rates.

AI tells you what to fix

Google Analytics shows you charts. Pulse tells you exactly what's broken, why it matters, and how to fix it — with weekly AI reports.

Own your data

Your analytics data lives in your own AWS account. It's never shared with advertisers or used to train models.

Simpler, faster, lighter

Our < 8KB tracker has zero impact on Core Web Vitals. No tag manager required. One script tag and you're live.

Ready to switch from Google Analytics?

Start your 14-day free trial. Setup takes under 5 minutes. No credit card required.

Start Free Trial