Terms of Service

By creating a Pulse account or using the Pulse service, you agree to these Terms. “You” means the person or entity registering for an account. “We”/“Pulse” means Hatched Digital, operating from New Zealand.

Pulse provides privacy-first website analytics and AI-powered conversion optimisation. The service includes a JavaScript tracker, a dashboard, AI report generation, funnel analysis, element tracking, and related tools.

We may add, change, or remove features at any time. We will give reasonable notice of material changes via email or dashboard notification.

• You must provide a valid email address to create an account.
• You are responsible for keeping your password secure.
• You must not share account credentials with unauthorised parties.
• You must be at least 18 years old or have authorisation from a legal guardian.
• One person or entity may hold multiple accounts, but each account must have a unique email.

New accounts receive a 14-day free trial with full access to features on the selected plan. No credit card is required to start a trial.

At the end of the trial, dashboard access is restricted until a paid subscription is activated. Your data is preserved.

• Plans are billed monthly or annually via Stripe.
• Prices are listed at pulse.hatched.digital/pricing and may change with 30 days’ notice.
• Upgrades are prorated immediately. Downgrades take effect at the next billing cycle.
• If you exceed your plan’s monthly pageview limit, overage charges apply at $5 per 10,000 additional pageviews. You will receive alerts at 80% and 100% of your limit.
• All amounts are in USD.

• You may cancel your subscription at any time from the Settings page or by emailing hello@hatched.digital.
• Cancellation takes effect at the end of the current billing period. You retain access until then.
• We do not offer prorated refunds for mid-cycle cancellations.
• Annual subscriptions cancelled within the first 14 days are eligible for a full refund.

You agree not to:

• Use Pulse to track websites you do not own or have authorisation to track.
• Attempt to reverse-engineer anonymised data to identify individual visitors.
• Send fake, fraudulent, or artificially inflated event data to inflate usage.
• Resell Pulse access without a Scale plan or written agreement.
• Use the service for any illegal purpose or in violation of applicable laws.
• Interfere with the security or integrity of the Pulse infrastructure.

Your analytics data belongs to you. We process it on your behalf. If you delete your account, we will delete all associated data within 30 days.

We do not sell, rent, or share your analytics data with third parties. Aggregated, anonymised benchmarks may be published in the future, but individual customer data will never be identifiable.

Pulse uses AI (AWS Bedrock Claude) to generate reports, recommendations, and action plans based on your aggregated data.

• AI recommendations are suggestions, not guarantees. Results depend on implementation quality and market factors.
• We do not guarantee specific conversion rate improvements.
• You retain full ownership of AI-generated reports and may use them for any internal or client purpose.

We aim for 99.9% uptime but do not guarantee it. The service is hosted on AWS infrastructure with automatic scaling. Planned maintenance will be communicated in advance.

The tracker script is designed to fail silently — if Pulse is temporarily unavailable, your website will not be affected.

To the maximum extent permitted by law, Pulse’s total liability is limited to the fees paid by you in the 12 months preceding the event giving rise to the claim.

We are not liable for indirect, incidental, consequential, or punitive damages, including lost profits, lost revenue, or loss of business opportunity, even if we have been advised of the possibility of such damages.

You agree to indemnify and hold harmless Hatched Digital from any claims arising from your use of the service, your website content, or your violation of these terms.

These Terms are governed by the laws of New Zealand. Any disputes will be resolved in the courts of Auckland, New Zealand.

We may update these Terms from time to time. Material changes will be communicated at least 30 days in advance via email. Continued use of the service after changes take effect constitutes acceptance.

Questions about these Terms? Email us at hello@hatched.digital.